Intellectual Property (IP) Terms

1. Ownership Depends on the Deal Type

Each Deal specifies one of two IP arrangements, agreed by the Brand and Creator at the time of the engagement:

• Licence (default): The Creator retains ownership of the content. The Brand receives a usage licence to use the content within the scope, duration, territory, and exclusivity defined in the Deal’s Package terms.
• Full transfer: The Creator assigns ownership of the final content to the Brand. After assignment, the Brand owns the content subject to the terms of the Deal.

The applicable arrangement, and the precise licence scope (duration, territory, exclusivity period), is recorded in the per-Deal contract and governs that Deal.

2. IP Transfers Only on Payment

No ownership or licence rights pass to the Brand until the Deal payment is released to the Creator. Until release:

• the Creator retains all rights in the content; and
• the Brand has no right to publish, distribute, or commercially use the deliverables.

If a Deal is refunded or resolved in the Brand’s favour without release to the Creator, no licence or assignment takes effect, and the Brand obtains no rights in the content.

3. Scope of a Usage Licence

Where the Deal grants a licence, the Brand’s rights are limited to those expressly stated in the Package and Deal contract, including any limits on:

• Duration — how long the Brand may use the content;
• Territory — where the content may be used;
• Exclusivity — whether the Creator is restricted from licensing similar content to others for a defined period;
• Channels and purpose — the platforms and uses permitted.

Any use beyond the granted scope requires a new agreement and may constitute infringement.

4. Creator Warranties

By delivering content, the Creator represents and warrants that:

• the content is original or the Creator holds all rights necessary to deliver and license or assign it;
• the content does not infringe any third party’s intellectual property, privacy, or publicity rights;
• any third-party materials (music, stock, fonts, footage) included are properly licensed for the agreed use; and
• the content complies with applicable advertising and disclosure rules.

5. Moral Rights and Attribution

Where required by law, the Creator retains moral rights (such as the right to be identified as author). Any attribution requirements or waivers should be set out in the Deal contract.

6. Limited Licence to CloutROI

To operate and promote the Platform, you grant CloutROI a limited, non-exclusive licence to display content and Deal information as needed to provide the service — for example, showing a Creator’s portfolio on their public profile, or displaying Deal details to the parties involved. We do not claim ownership of your content. We will not use your content for unrelated commercial purposes without your consent, except as permitted in our Privacy Policy and these terms.

7. Infringement Claims

If you believe content on the Platform infringes your rights, contact us at support@cloutroi.com with: a description of the work, the allegedly infringing material and its location, your contact details, and a statement of your good-faith belief. We will review and may remove or restrict content while we assess the claim.

8. Disputes Between Brands and Creators

IP disputes about ownership, scope, or infringement between a Brand and a Creator are primarily a matter between those parties. CloutROI may take action on the Platform (such as restricting content or routing the matter through the dispute process for the escrowed funds) but is not responsible for resolving the parties’ independent legal rights.

9. Contact

support@cloutroi.com · Oakkart, Mumbai, Maharashtra, India.